About
ME:
Accomplished and innovative leader with a unique 13-year blend of multi-channel marketing expertise
Driven by passion for transforming brands into experiences and transactions into relationships
Strong aptitude for developing impactful messaging and delivering marketing programs that combine digital tools and traditional storytelling
Known for finding creative approaches to “get things done” and drive growth
Natural project manager, comfortably navigating complex, evolving business requirements and prioritizing projects, while maintaining critical attention to the details
Skilled in developing diverse, high-performing teams and thriving cultures
Joyful collaborator, with the ability to engage and influence authentically across teams to deliver results
SKILLS:
MARKETING LEADERSHIP
Brand development & storytelling, integrated campaign development, project management, creative direction, presentations, team recruitment, mentoring, cross-functional collaboration, budgeting & planningCOMMUNICATIONS
Content strategy, messaging development, email marketing, social & community management, public relations, influencer management, internal communicationsPRODUCT MARKETING
Go-to-market strategy, market research, target audience persona development, product positioningB2B / B2B2C MARKETING
Partner/channel marketing, retail marketing, field marketing, sales enablement, tradeshow & event managementAdditional Expertise:
Creative production, operational excellence, call center management, vendor evaluation & management
ALSO ME:
SF Bay Area lifer, Silicon Valley nerd, and NYU alum (Go Violets!)
Wife of “Special Ed” and mom of weirdo rottweiler Dr. Dre
Lifetime b-baller, sneakerhead, and Warriors fan since before #DubNation
Aficionado of 90’s hip-hop
Food adventurer and late-night baker
Shameless car karaoke singer (and rapper)
Giver of awkward hugs
Voting YES on banning cilantro